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Case Study: CD Duplication 4 Less
To achieve a higher market share for each of the parent companies product offerings, CD Duplication 4 Less was developed as a 'brand' for the company. In total, 7 different brands were created for each target segment. Individual domains were acquired for each of the brands to gain a strong web presence and top search engine placements.
Happily, many Top 10 "organic" positions were gained in major search engines, Google, Yahoo and others for each of the brand's core offerings. In addition, pay per click and other paid listings along with targeted emails and traditional print advertising were managed to complete a full and very successful marketing campaign for each of the brands.
The branding of "4 Less" was challenged with the perception of lesser quality. To offset this negative stigma, the web site's copy, graphics and overall design were developed to emulate a high-end manufacture - at favorable pricing. The tag line "More than a great price." was established to promote this strategy.
